Some would say Instagram is the original “scrolling app” for short format consumption. To be successful in this platform you need a healthy mix of beautiful photos and engaging videos.

Most consumers on Facebook use the platform to keep in touch with friends and family. Though it’s important to keep in mind there are ways to strategically generate leads and overall brand awareness through interest groups and paid campaigns.

Some would say YouTube is the crowning jewel of all social media, but we’ll warn you: it is not for the faint of heart. YouTube requieres more work than any other platform and takes the longest to grow on.

One of the newest short format consumption apps that is rapidly rising through the ranks, and for a good reason. With TikTok it’s not always quality, but quantity that grows your page.

This platform is fantastic for brand awareness in the B2B space as well as recruiting efforts for companies needing to hire top talent.